Next New

      A new type of media that doesn't exist today is fingerprint or facial recognition technology at hospitals. A software can be created where a patient's fingerprint can allow the hospital to find a patients medical records easily. This way when patients visit hospitals, they don't have to constantly state their birth date and name so that the receptionist can pull up their information on the computer easily. It will save time and information about the patients medical records would appear on the computer instantly. Additionally, this fingerprint software can be utilized at pharmacies also where customers fingerprint could be scanned and all of their prescriptions would show up on the spot. This would make preparing and scanning prescriptions faster for the pharmacist. This finger print software and technology will prove to beneficial because it is gives instant access to data in a matter of seconds which will allow hospitals and pharmacies to provide excellent service.  

Wiki So Far

      I have been doing research on how new media plays a role and its impact on music. I intend to add information to the wiki page "New Media in Music." I have researched how music has evolved throughout time with the help of new media. The internet has allowed music to be shared with everyone around the world easily. Audio playing formats have also changed greatly such as from cassettes to CD's to MP3 format. Additionally, I have researched how the internet has provided a large platform where music can be streamed on popular websites  like Spotify and Pandora. Apps have been developed to stream music as well such as Google play music , itunes radio, Tidal and Musical.ly. My goal is to add more to the page on how new media has increased the sharing, marketing, and streaming of music overtime. It has definitely made everyone's lives easier because files can be shared very easily. Compared to the past, now everyone plays music on their phones and iPods rather than on a CD player or Cassette. Lastly, I will discuss the impact new media has had on the profits of the entertainment industry.

P2P

      File sharing is a common practice where files are transferred from one device to another through the internet. You can share several types of data including documents, videos, ebooks, computer programs, images or even audio files. A user may make their shared files public or private, depending on what kind of platform they are sharing it on. P2P file sharing stands for peer-to-peer file sharing where a P2P software system is used to exchange files. Users of the same P2P network can search for the content they want through this system , which is beneficial and easy. An example of P2P file sharing is if I shared digital audio files with others through a P2P network called Napster or even Limewire. Another example of this concept is if I shared a TV show link through BitTorrent. In the article, "The BitTorrent Effect" by Thompson, it mentions that "over 20 million people have downloaded the BitTorrent application." This shows that P2P file sharing is very popular , since it allows one to get a hold of files they don't have. Having these file sharing systems can have negative effects because illegal things are shared such as movie file links and some companies may sue the down-loader of the movies, which is stated by Thompson in the article.


References:

The BitTorrent Effect by Clive Thompson, Wired, January 2005.

Privacy

      Social media involves advertising yourself and what goes on in your life. So your privacy may be limited depending on what you choose to do. You are responsible for whether you choose to share it with the public or just your friends on the account. Sometimes it is difficult to keep things private and confidential on social media accounts. For example, you may not get hired for a job due to conflicting photo or comment you posted on social media. Social media accounts like Snapchat and Facebook can instantly go through your personal information which is a violation of privacy. Even when we use the internet, website owners can see how many times you click on a product or what you had searched and this is an issue of confidentiality. Companies use these tricks to better understand the needs of customers, but this can be contradicting because some customers may dislike this invasion of privacy. Companies should ask for permission when using these marketing tactics. Technology is growing more and more so privacy will become a bigger issue because I'm sure new marketing and advertising tricks will be developed so that a company may flourish and raise its profits. Everyone should be aware that using new media tools can invade privacy and should limit what they put on the internet or their social media account to keep their personal information safe.

Advice

      New media can be used in numerous ways to improve Baruch College. Club activity for students is a huge part of our campus, since its a place where students can express themselves and enjoy events. I am a part of a club and marketing/advertising events can be difficult at times. Sometimes even when flyers are put up everywhere near the school, some students still say that they didn't know that the event or activity was going on. To increase marketing we can use new media to fully advertise clubs and activities by a development of a club activity app where students can see what events are going on and can reserve their spot. Students can receive notifications at the time the event is going on. This way Baruch students can get more involved and have awareness of the entertaining activities that go on. Another improvement can be made in the advisement center located on the 5th floor of the Newman Vertical Campus. Every time I go in there to meet with an adviser the wait time is sometimes two hours or more, since many students wait on line to discuss the classes they will take the following semester. To shorten the waiting time, the advisement center can have video calls with students which is efficient and less time consuming. This way students don't have to come in and can rather discuss their courses instantly through the video call at any location they are in. Another suggestion for the advisement center would be to post our worksheets online so that we can easily view what classes we need in order to graduate. This is easier because then meeting times will be shorter , since students will only come in to ask for advice on classes rather than waiting to find out what classes they need to take. As an employee at Baruch, I would use new media tools such as the creation of a student activity app and video calls at the advisement center to further enhance Baruch student's experience and increase efficiency.

Creativity and New Media

      Using new media tools, I created a avatar on an app called Pokemon GO. It allows you to catch Pokemon (cartoon characters) anywhere you go because the app uses your GPS system on your phone to pull up a map where you can see the Pokemon's near you that you can catch with your pokeballs ( balls used to catch Pokemon). This game allows you to live in a virtual world filled with numerous cartoon characters. It isn't a game where you can sit at home all day and play, this requires you to go outside and catch the different characters. This was a smart development of the creators because it motivates people to go outside and exercise while actually have fun. I enjoy playing this game because it is exciting to catch new Pokemon in different places. You can go on long walks with friends and play this wonderful game at the same time for enjoyment. Additionally, you can interact with other Pokemon trainers as well by battling them at gyms where you can become a gym leader!

Screenshots:

Creativity

      New media fosters creativity because it allows people to connect with each other from all over the world. This way everyone is able to share ideas and thoughts with each other. It has become a huge resource that many utilize and proves to be beneficial to businesses, since new media is a huge advertising platform. In the article, "Disney tolerates a Rap Parody of its critters.But Why?," the author mentions that, "Nickelodeon , part of Viacom, sees the humorous videos as fair usage of their copy righted content." This displays how new media enabled users to share their ideas through YouTube easily by spreading their own content. Sometimes people come up with creative content by twisting original content or creating a parody video for the audiences enjoyment.  Some companies appreciate this because the video gets a lot of views and thus the original content becomes more popular. People start recognizing the company and creative content more. On the other hand, some companies may have issues with others developing ideas from their work and can lead to copy right issues. Overall, the development of new media has definitely allowed the world to spread their creative ideas instantly and foster innovation.


References:

Disney Tolerates a Rap Parody of Its Critters. But Why? The New York Times, September 24, 2007