New media fosters creativity because it allows people to connect with each other from all over the world. This way everyone is able to share ideas and thoughts with each other. It has become a huge resource that many utilize and proves to be beneficial to businesses, since new media is a huge advertising platform. In the article, "Disney tolerates a Rap Parody of its critters.But Why?," the author mentions that, "Nickelodeon , part of Viacom, sees the humorous videos as fair usage of their copy righted content." This displays how new media enabled users to share their ideas through YouTube easily by spreading their own content. Sometimes people come up with creative content by twisting original content or creating a parody video for the audiences enjoyment. Some companies appreciate this because the video gets a lot of views and thus the original content becomes more popular. People start recognizing the company and creative content more. On the other hand, some companies may have issues with others developing ideas from their work and can lead to copy right issues. Overall, the development of new media has definitely allowed the world to spread their creative ideas instantly and foster innovation.
References:
Disney Tolerates a Rap Parody of Its Critters. But Why? The New York Times, September 24, 2007
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